In Defense of Cinema — An Initiation
Tom Thudiyanplackal in his Filmmaking Collab Lab for AI Innovation, surrounded by a holographic audience.

The Author

Tom
Thudiyanplackal

Filmmaker · Futurist · Production Technologist · Entrepreneur

A practitioner across advertising, cinema, and emerging production technology — and the author of In Defense of Cinema. He has given close to forty years to the medium he set out to understand, become worthy of, and remain in service of.

25+Years across film, advertising & technology
3Continents of practice
13Witnesses examined in the book
1Standard worth defending

Biography

One head, a thousand arms

Tom Thudiyanplackal is a filmmaker and storyteller who began in Mumbai's media landscape and rebuilt his craft in the United States. Across three decades he moved through roles and industries — pioneering digital work at Ogilvy & Mather, creative supervision for India's fastest-growing mobile network at Reliance, and a stint at The Times of India — before formal training in Direction & Cinematography at Prague Film School. He holds a Bachelor of Science in Physics from the University of Mumbai, an education in the sciences that still shapes how he thinks about the medium.

As Vice President of Development at Vinod Chopra Films, he contributed to acclaimed Indian cinema including 3 Idiots and Carry On Munna Bhai. His later work spans a Hollywood tentpole, an Oscar campaign, and an Emmy-nominated documentary — and, most recently, the front line of how production technology shapes narrative.

After completing Epic Games' Unreal Engine Virtual Production Fellowship during the pandemic, he was drawn to USC's Entertainment Technology Center, where he serves as Executive Producer on five short film productions. There he authored a nearly 200-page white paper on the virtual production of the short film Fathead, and has gone on to shape the pipelines, vendors, and collaborators behind the productions that followed. He has also mentored several PhD and MFA thesis productions at USC's School of Cinematic Arts (SCA) and its Media Arts + Practice (MA+P) program.

He writes, in his own words, not as a professional theorist or film critic but as “a practitioner in adjacent fields who has watched the medium I love progressively dismantled by forces the surrounding cultural apparatus has been unwilling or unable to name accurately.”

Transforming what could be instruments of distraction into catalysts for meaningful change.
— Tom Thudiyanplackal, on his mission

The path

Selected milestones

Community & reach

A practitioner with a platform

The book does not arrive from the margins. It arrives from someone working at the center of where the medium is being remade — and convening others around the question of what it is for.

The Storyteller's Desk

A transmedia story- and script-development think tank he founded, guided by the principle “Empowering Voices that Deepen Empathy” — championing human-centered narratives over spectacle.

Visit ➞

Writing & essays

The Storyteller's Desk publication on Medium — ongoing essays on storytelling, technology, and the future of the form.

Read ➞

USC's ETC

As Executive Producer on five short film productions at the Entertainment Technology Center, he sits in the room with the major studios that sponsor its research — and mentors PhD and MFA thesis productions at SCA and MA+P.

Industry research & mentorship

Leading the conversation

He leads discussions and education on the production technology poised to reshape the medium and its many crafts — toward fluid, accessible, and infinitely more capable pipelines that lower gatekeeping and let imagination, daring, and new altitude flourish.

Shaping what's next

Connect

Follow the work

For the book's release, the work of the Desk, and notes from the desk itself.